On your side

I enjoy what I do and want you to enjoy working with me.

A strong business relationship, built on timely communication, trust and quality work is what you can expect.

contact me
about-hero-graphic

I learnt a lot in my time at some of the world’s leading law firms but realised that the more senior I became, the less I was doing what I loved – hands-on marketing. That’s why I launched my own consultancy over seven years ago. I now advise law firms and alternative legal service providers across communications, business development, and marketing.

My broad experience allows me to see the bigger picture, providing you with advice that is not limited to one marketing discipline. You can find out more about my background by visiting my profile.

I work with a limited number of clients on a retained or project basis. This enables me to gain a deep understanding of your business and provide consistently high-quality advice and service. I guarantee complete confidentiality and promise not to work with any of your direct competitors on similar projects at the same time. At the outset of our relationship, I will work with you to agree a clearly defined scope of work and timescale, providing you with complete certainty on fees.

I live in North London with my partner and our two children. I enjoy cooking, running and music. Outside of the legal sector I help promote Classic Ibiza.

Alex Charlwood

Director ARCLEX

Examples of my work

Magic circle law firm

Devising key sales messages, content and pricing strategies for capital markets new business proposals.

International law firm

Internal and external comms advice, including restructurings, financial reporting, partner departures, office moves and ultimately successful merger talks.

Disputes specialist law firm

Advice initially relating to their London launch. Now encompasses managing their reputation more widely, including in the national press and other media.

Leading alternative legal services provider

All aspects of their PR, including acquisitions, financial reporting, new hires and thought leadership.

Numerous law firms

Devising compelling marketing materials, including website content and structuring, copy and creative direction for ads, brochures and capability documents.

Numerous law firms

Devising and delivering work-shop sessions, including crisis communications, creating your elevator pitch, campaign planning and media training.